WHY WE BUILT THIS
Most training apps treat every athlete the same.
We didn't think that was good enough.
Sport demands force, speed, repeat-effort capacity, and real recovery — trained together, not as separate hobbies.
What We Believe
Three things we think most training gets wrong, and what we do instead:
Fixed plans ignore how you feel.
Sleep, soreness, and fatigue change what you're ready for today — a plan that can't see that is guessing, not coaching.
Sport needs more than "fitness."
Force, speed, repeat-effort capacity, and recovery — real competitive demands, trained together, not gym numbers in isolation.
If you're not measuring it, you're not managing it.
Progress should be something you can see and prove, not something you assume because you showed up.
Built by the team who were tired of watching it happen.
Matchfit Pro is the athlete-facing training brand from Amaven, a sports science and coach-education company.
PK Vaish
Founder and CEO
Led the technical team behind MatchFit Pro, after seeing how very few sports coaches have the S&C skillset to keep their players improving and injury-free. Alongside the app, the team partnered with Advance Sports to build a series of sport-specific CPD courses and an Active IQ-accredited Level 4 S&C qualification - providing easy access to coaches for the training they never had.
"Our mission is to democratise elite strength and conditioning, putting professional sports science directly into the hands of every player. We built MatchFit Pro to eliminate the guesswork from athletic development, empowering sports programs to build stronger, more resilient athletes who stay injury-free and perform when it counts."
Robbie Trimm
S&C Lead, Matchfit Pro
Robbie holds an MSc in Strength and Conditioning and leads the delivery of athlete development, performance testing, coach education, and evidence-based performance programmes. He is the owner of Advance Performance Lab, specialising in the delivery of S&C to athletes of all ages.
"A good coach adjusts the plan to the athlete in front of them. We built software that does the same thing, every day."
Steve Wyatt
Head of Programmes, Amaven
Spent twelve years directing sports science curricula, now oversees the periodisation logic behind MatchFit Pro.
"True athletic development requires a meticulous balance of volume, intensity, and recovery over time. We engineered MatchFit Pro’s periodisation engine to automate that exact sports science logic, allowing coaches to deploy world-class, structured programming without needing a degree in data analytics."
Ali Ghazanfar
High Performance International Hockey Coach
A 2004 Olympian and former captain of Pakistan’s national hockey team, Ali Ghazanfar brings over 20 years of elite international playing and coaching experience to the sport. An FIH Level 4 High Performance Coach and certified Level 4 Strength & Conditioning expert, his extensive résumé includes serving as a high-performance coach, educator, and assistant coach for Oman’s national hockey program. He previously led Ghana’s men’s and women’s national teams at the 2022 Commonwealth Games and continues to drive grassroots development through elite junior academies in the UK.
"Having spent decades in international hockey, I know that talent only takes you so far—your physical preparation dictates your consistency. MatchFit Pro removes the guesswork from conditioning, ensuring athletes develop the repeat-effort capacity and resilience needed to sustain peak performance season after season."
Andy Aspinall
Coach Education Lead, Amaven
An experienced Physical Education specialist and UEFA qualified football coach now delivering first aid for mental health qualifications, along with a range of sport related education and apprenticeship programmes.
"Great software is only effective if coaches feel confident using it. By pairing cutting-edge sports science with robust, accessible coach education and mental health first aid, we ensure that every mentor is fully equipped to support both the physical and psychological well-being of their athletes."
Lauren Strong
Level 4 Strength & Conditioning Educator
My experience as a semi-professional rugby player, rugby coach, and strength & conditioning coach for national and international athletes helped shape the evidence-based training programmes for the MatchFit Pro App. Alongside this, I deliver the Level 4 Strength & Conditioning qualification and manage the Advance Performance Lab, combining practical experience with performance science to help athletes reach their potential.
"Bridging the gap between the sports science lab and the training pitch requires clear, evidence-based education. By combining practical coaching experience with performance science, we ensure our Level 4 qualification equips coaches with the precise tools they need to unlock their athletes' potential and build long-term physical resilience."
Stop training blind. Start training like it means something.
Build strength, close your gaps, and be ready when it counts.
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