Privacy Policy

This Privacy Policy explains how Matchfit Pro and Amaven Limited collect, use, store, share and protect personal data when you use the Matchfit Pro website, mobile applications and related services. It is intended to help users understand what information we process, why we process it, and the choices and rights available to them.

This policy applies to the Matchfit Pro website, mobile applications and related online services operated by Amaven Limited.

1. Data controller and contact details

Amaven Limited is the data controller for the personal data described in this policy. If you have questions about this policy or wish to exercise your rights, you can contact us at info@amaven.co.uk. We are registered in England and Wales under company number 09008079 and are registered with the Information Commissioner’s Office under registration number ZA098662.

2. The information we collect

Depending on how you use Matchfit Pro, we may collect the following categories of information:

• Account Information: your name, email address, age or date of birth, login credentials, and organisation details.
• Subscription & Transactions: purchase records, renewal status, and billing status.
• Support Information: enquiries, messages, and feedback.
• Usage Data: app activity, device type, crash information, and analytics events.
• User Content: any content you choose to upload or submit.
• Security & Compliance: details needed to keep the service safe, secure, and compliant with law.

If you purchase through the Apple App Store or Google Play, the relevant app store processes the payment and provides us with limited transaction information such as confirmation, subscription status and renewal details. We do not receive your full payment card number from Apple or Google.

If payments are processed directly through Stripe or another payment provider, payment information is handled by that provider in accordance with its own security and privacy practices.

3. Children and young users

If Matchfit Pro is offered directly to children or is likely to be accessed by children, we will handle children’s personal data in a way that takes account of their best interests and the need for age-appropriate privacy protections.

Where UK data protection law requires parental responsibility holder consent for an online service, we will seek that consent before relying on consent as the lawful basis. In other cases, we may rely on another lawful basis where appropriate, provided our processing is fair, proportionate and consistent with applicable law. We may use age checks, parent or guardian consent flows, and organisational controls to support age-appropriate use. If we learn that personal data has been collected without any consent or authority required by law, we may suspend or delete the relevant account and associated data, subject to legal obligations.

We do not knowingly use children’s personal data for behavioural advertising. Where social, community or comment features are available to younger users, we may apply additional safeguards such as higher privacy settings, reduced visibility, age-appropriate defaults, moderation measures or other protections designed to reduce the risk of harm.

4. How we use personal data

We use personal data to create and manage accounts, deliver training content and app functionality, manage subscriptions, process and verify transactions, provide support, improve app performance, monitor security and abuse, comply with legal obligations, communicate important service information, and administer competitions or events where offered. Where enabled and lawful, we may also use limited contact information for service updates or marketing communications, subject to user choices and applicable law.

5. Legal bases for processing

We process personal data only where we have a valid lawful basis under applicable data protection law. This may include:

• Contractual Necessity: processing that is necessary to perform a contract with you, such as creating and managing your account, providing access to subscriptions, and delivering core service features.
• Legitimate Interests: processing that is necessary for our legitimate interests, such as maintaining security, preventing fraud, supporting and improving the service, and carrying out limited service administration where those interests are not overridden by your rights and interests.
• Legal Obligations: processing that is necessary to comply with legal obligations.
• Consent: processing based on consent where consent is required or appropriately relied upon. Where consent is used, you may withdraw it at any time, although this will not affect processing carried out before withdrawal.

If we process special category data, we will also identify an additional condition required by law.

6. Analytics, diagnostics and app permissions

We may use analytics, crash reporting and similar tools to understand usage, diagnose issues and improve Matchfit Pro. These tools may collect information such as device type, operating system, app version, error logs, approximate region, usage events and identifiers needed for security or service delivery.

If the app requests permissions such as notifications, camera, microphone, photos, motion or location, we intend to request only the permissions needed for relevant features and explain the reason in context. You can also manage certain permissions through your device settings.

7. Cookies, tracking and similar technologies

We and our service providers may use cookies, software development kits (SDKs), local storage, pixels and similar technologies on our website or within the app to operate the service, remember settings, keep accounts secure, measure usage, understand performance and improve the user experience. Some of these technologies may store information on, or access information from, your device.

Where the law requires consent for non-essential cookies or similar technologies, we will seek that consent before using them. Where a legal exception applies, such as for strictly necessary technologies or other limited purposes recognised by applicable law, we may rely on that exception and provide any choice or objection mechanism required by law.

You can usually control cookies through your browser settings and, where available, through any cookie banner, privacy controls or in-app settings we provide. Some features may not work properly if certain technologies are disabled.

8. Sharing personal data

We may share personal data with service providers that process information on our behalf in order to support hosting, analytics, communications, customer support, payment processing, security, product delivery and related business operations. These providers may include Firebase, Google Analytics, Stripe, hosting providers and CRM or support platforms where used. We may also share personal data with app store operators, payment providers or other third parties where this is necessary to process transactions, manage subscriptions or provide a feature you request.

In addition, we may disclose personal data where required by law, to protect users or the service, or in connection with a merger, acquisition, financing, reorganisation or sale of all or part of our business. We do not sell personal data.

9. User content, comments and community features

If Matchfit Pro allows users to submit comments, posts or other user content, that content may be visible to other users depending on the feature design. We may monitor, moderate, restrict or remove content that breaches our rules, creates safety concerns or violates law. We may also keep records of reports, moderation actions and related communications to help prevent abuse and keep the service safe.

10. International transfers

Some service providers may process personal data outside the UK or EEA. Where this amounts to a restricted transfer under applicable law, we will use an appropriate transfer mechanism and safeguards required for that transfer. Depending on the circumstances, this may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU standard contractual clauses, or another recognised safeguard, together with any transfer risk assessment or supplementary measures required by law.

11. Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including to provide the service, maintain appropriate business records, resolve disputes, prevent fraud, enforce agreements and comply with legal obligations. When data is no longer reasonably needed, we will delete it, anonymise it, or securely retain it only where continued retention is justified by law or legitimate business need.

12. Account deletion and data deletion

If Matchfit Pro allows account creation, users may request deletion of their account and associated personal data through the app or by contacting us, subject to any additional in-app deletion controls we provide.

If you cannot access the app, you may also contact support for assistance with your deletion request. We may retain limited information where required for legal compliance, dispute resolution, fraud prevention, security or the establishment, exercise or defence of legal claims.

13. Security

We use reasonable technical and organisational measures designed to protect personal data, including access controls, encryption in transit where appropriate, secure infrastructure and monitoring. No method of transmission or storage is completely secure, but we aim to apply safeguards proportionate to the risks involved.

14. Your rights

Depending on applicable law, you may have rights to access, correct, delete, restrict or object to certain processing of your personal data, and in some cases to request portability of your data. You may also object to direct marketing at any time. To exercise your rights, please contact us using the details in this policy. You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to the service, legal requirements or our data practices. We will publish the updated version with a revised last updated date and, where required, provide additional notice.